FMCG, Electronics & White Goods

Fast-moving consumer goods (FMCGs) are products that are sold quickly at relatively low costs. These goods, also known as consumerpackaged goods, have a short shelf life due to high consumer demand or perishable nature. Some examples of fast-moving consumer goods include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs. Shipping FMCGs requires efficient logistics services and careful consideration of packaging and transportation methods. However, FMCG companies face challenges adapting to changing consumer behavior and catering to a diverse demographic. In this post, we will explore the nature of fast-moving consumer goods, their shipping requirements, the cost involved, and the challenges faced by the industry.

Shipping fast-moving consumer goods requires speed and efficient logistics services due to their fast-moving nature. Most FMCG shipments are handled in a palletized form, allowing for easier handling and transportation. Cross-docking services, which involve rearranging objects to speed up work, are popular for fast-moving goods. The routes, storage, and handling methods are decided based on the type of product being shipped. Factors such as the mode of transport and frequency, whether standard or expedited, are also considered to create an effective shipping strategy for each company.

The nature of white goods and consumer electronics means that for manufacturers and suppliers, shipping them internationally can be difficult due to the potential risk or damage. The household appliance market can also be more volatile than other consumer markets, which means it’s important that companies within the industry can quickly adapt to consumer demands.

Whether you sell fashion, electronics, white goods, food or any other type of fast-moving consumer goods (FMCGs), VERVE understands that your consumers’ expectations have never been higher than they are today. Meeting these expectations requires robust supply chains with the flexibility to adapt to a constantly changing market.